FlavorSwap.com Lay’s Flavor Swap Sweepstakes

On February 8, 2016, Lay’s introduced the Lay’s Flavor Swap Sweepstakes, a promotion running online at FlavorSwap.com where participants can win $250,000.

During the Lay’s Flavor Swap Sweepstakes, four classic flavors and four new flavors go head to head to determine the ones that stay and the ones that go.

How The Lay’s Flavor Swap Sweepstakes Works

Beginning on February 8, customers are invited to buy and try all four swaps then vote to save their favorite flavors in all of the four matchups.

flavorswap matchups
Screenshot: FlavorSwap.com
  1. Fiery Roasted Habanero vs. Flamin’ Hot
  2. Smoked Gouda & Chive vs. Cheddar & Sour Cream
  3. Kettle Cooked Olive Oil & Herbs vs. Kettle Cooked Sea Salt & Cracked Pepper
  4. Korean BBQ vs. Honey BBQ

Participants receive an entry into each daily entry period for a chance to win a $1,000 daily prize or the grand prize of $250,000.

Vote Online At FlavorSwap.com

To vote online, entrants must visit www.flavorswap.com and cast a vote for each of their favorite flavors. Once participants voted on all four swaps, they are offered the opportunity to enter the Sweepstakes for a chance to win. Participants have the choice to log in with Facebook or fill out the entry form by providing their first name, last name, email address, date of birth, and zip code. Each valid registration results in one entry into the Sweepstakes.

Entrants can also vote by sending text messages or by using social medias platforms such as Twitter and Instagram, as detailed below.

MATCHUP #1: Fiery Roasted Habanero vs. Flamin’ Hot

  • Text Message: Text either VOTEHABANERO or VOTEFLAMINHOT to 24477.
  • Twitter (Hashtag): Tweet either #VoteHabanero or #VoteFlaminHot. Each tweet must also include #FlavorSwapEntry.
  • Twitter (Emoji): Tweet the Dancer emoji or the Fire emoji. Each tweet must also include the hashtags #Vote and #FlavorSwapEntry.
  • Instagram: Post with the hashtag #VoteHabanero or #VoteFlaminHot. Each post must also include #FlavorSwapEntry.

MATCHUP #2: Smoked Gouda & Chive vs. Cheddar & Sour Cream

  • Text Message: Text either VOTEGOUDA or VOTECHEDDAR to 24477.
  • Twitter (Hashtag): Tweet either #VoteGouda or #VoteCheddar. Each tweet must also include #FlavorSwapEntry.
  • Twitter (Emoji): Tweet the Cheese Wedge emoji or the Mouse Face emoji. Each tweet must also include the hashtags #Vote and #FlavorSwapEntry.
  • Instagram: Post with the hashtag #VoteGouda or #VoteCheddar. Each post must also include #FlavorSwapEntry.

MATCHUP #3: Kettle Cooked Olive Oil & Herbs vs. Kettle Cooked Sea Salt & Cracked Pepper

  • Text Message: Text either VOTEOLIVEHERBS or VOTESALTPEPPER to 24477.
  • Twitter (Hashtag): Tweet either #VoteOliveOilHerbs or #VoteSaltPepper. Each tweet must also include #FlavorSwapEntry.
  • Twitter (Emoji): Tweet the Herb emoji or the Water Wave emoji. Each tweet must also include the hashtags #Vote and #FlavorSwapEntry.
  • Instagram: Post with the hashtag #VoteOliveOilHerbs or #VoteSaltPepper. Each post must also include #FlavorSwapEntry.

MATCHUP #4: Korean BBQ vs. Honey BBQ

  • Text Message: Text either VOTEKOREANBBQ or VOTEHONEYBBQ to 24477.
  • Twitter (Hashtag): Tweet either #VoteKoreanBBQ or #VoteHoneyBBQ. Each tweet must also include #FlavorSwapEntry.
  • Twitter (Emoji): Tweet the Sake Bottle and Cup emoji or the Honey Bee emoji. Each tweet must also include the hashtags #Vote and #FlavorSwapEntry.
  • Instagram: Post with the hashtag #VoteKoreanBBQ or #VoteHoneyBBQ. Each post must also include #FlavorSwapEntry.

Regardless of method of entry, voters can cast their votes daily between Monday, February 8, 2016 and Monday, March 21, 2016.

Prizes

  • Daily Prizes (43 total, 1 per Day): $1,000.
  • Grand Prize: $250,000.

Winners

To obtain a complete list of winners’ names, customers must send a self-addressed, stamped envelope to “Lay’s Flavor Swap Sweepstakes Winner’s List”, 10 South 5th Street-7th Floor, Dept. 880-760, Minneapolis, MN 55402.

Social Medias

Customers and participants can follow @LAYS on Twitter and look for #FlavorSwap tweets or like the Lay’s Facebook page for promotional posts about the Flavor Swap Sweepstakes.

Official Rules

  • The Lay’s Flavor Swap Sweepstakes is open only to legal residents of the fifty (50) United States, the District of Columbia or Puerto Rico, who are 18 years of age or older at the time of entry.
  • Runs from 12:00:00 p.m. CT on February 8, 2016 through 11:59:59 p.m. CT on March 21, 2016.
  • Consists of forty-three (43) daily entry periods each beginning at 12:00:00 a.m. CT and ending at 11:59:59 p.m. CT on the same day.
  • There is a limit of one (1) sweepstakes entry per day per platform per person/email address/phone number/social account throughout the Sweepstakes Period.
  • Grand Prize Winner will be randomly selected on or about March 22, 2016.
  • The total approximate retail value of all prizes is $293,000.

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